Export marketing extended

1 February 2014

SAM Computer Systems has successfully re-applied for the awarding of a New Zealand Trade and Enterprise Export Marketing grant.

Darryn Crothall, Group General Manager of TSI (SAM's parent company) reports that SAM's NZTE Marketing grant covers costs associated with marketing, demonstrating and presenting in international markets. "SAM sales and marketing staff attend a number of expos and exhibitions around the world each year", says Crothall, "And this grant has been of huge assistance with accelerating our ability to reach new markets and establish beach heads in a number of countries."

"Each year we provide NZTE with a comprehensive report of our activities undertaken as well as a plan for the next year, so we have had to prove the effectiveness of our marketing at every stage. It's always gratifying to have the endorsement of NZTE that we are on the right track."

Crothall says that SAM is now entering the final year in which SAM is eligible for the marketing grant and a review will be conducted later to decide what grants SAM may be entitled to apply for in 2012 and beyond and even if further government support will be necessary. "It may be the case that we can go it alone from here on, and if we can we certainly will", says Crothall.

The grants have enabled the establishment of beachheads in 11 countries to date, with Crothall predicting up to 8 more countries being added in 2011/12. "We are preparing proposals and quotes right now that involve four countries we are not currently working in."

The NZTE grant provides for up to $100,000 of marketing support for up to consecutive 5 years.